Doing business in a fast-evolving business environment is increasingly difficult. BiZZdesign’s HoriZZon platform supports organizations in constantly assessing and improving their business model thanks to its first-class modeling and analysis capabilities. By accurately mapping out the buyer’s journey and tying that to the supporting business capabilities, processes, IT assets and metrics (for instance, on customer satisfaction), you can identify important insights that guide and inform a business model reorganization effort. This is driven not by internal politics or guesswork, but hard facts that keep the customer and their experience at the core.
Improve customer experience
When you have a clear image of what the customer journey looks like, you can easily test alternative scenarios or run an industry benchmark assessment in order to identify efficiencies yet to be unlocked. This is a key activity in a progressively more customer service-led world. Enterprise Studio lets users design and visualize customer journeys for specific personas, fully integrating channels and touchpoints into architectural models of supporting business capabilities, processes, information and technology.
Eliminate bad investments and focus on what really drives value for customers thanks to Enterprise Studio’s impact and dependency assessments. Users can easily navigate the architecture landscape and even consult with other associated domains such as portfolio management in order to accurately answer questions such as, Where will our funds make the biggest positive impact on the customer experience?, or What happens to the customer satisfaction level if we cut funds for this specific application/infrastructure asset/business capability? The full line of sight from customer to required investments and impacts cuts costs and maximizes ROI.
Better target your target audience
If you have a good understanding of your clients, you can create future states that include organizational capabilities that better resonate with your audience. For instance, let’s say you’ve conducted surveys and you know customers want quick, non-human interactions when they’re looking for the solution to a problem. You can actively search for a solution to this need that isn’t being fulfilled, say by modeling a new Chatbot business capability. This will enable you to precisely determine what investments are necessary, what impact it will have on the rest of the IT landscape, whether certain areas will become duplicated etc. Customers get what they want while the organization implements change quickly, safely, and with minimal cost.
Discover the power of Enterprise Studio and HoriZZon