Designing the customer experience
Superior customer experiences require alignment of cross-channel touchpoints, with a focus on the enterprise’s:
- Capabilities and strengths
- Information technology
All of this has to be focused around the customer journey while also supporting agile operation.
The key in designing a customer-centric business is creating customer-driven experiences and aligning business capabilities to put the customer at the center of strategic planning and business processes. BiZZdesign is a platform that can help you do just that.
Making customer-centric business design easy
BiZZdesign enables you to design and visualize customer journeys for specific personas, which fully integrate the channels and touchpoints into architectural models of supporting business capabilities, processes, information and technology. This enables the full “line of sight” from the customer to the required investments and impacts, linking agile product roadmaps with the business goals to which they contribute.
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