Marc Lankhorst

EA and CX

The intersect between Customer Experience Design and Enterprise Architecture is an interesting development in the world of business transformation. To help our customers get a better understanding of this subject, we asked Marc Lankhorst, Managing Consultant and Chief Technology Evangelist here at BiZZdesign, to share his thoughts on this with us.

In his response, he touches on questions such as:

How can Enterprise Architecture help Customer Experience Design?

What are some benefits that Enterprise Architecture delivers for Customer Experience?

How do you ensure a coherent Customer Experience?

Can an architectural perspective help develop an integrated omnichannel approach?

Below you can see his full answer for yourself. Enjoy!


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